The “Runter vom Gas” road safety campaign

This year, the Federal Ministry of Transport, Building and Urban Development is presenting its “Runter vom Gas” (kill your speed) road safety campaign at its stand.

The nationwide campaign was launched in March 2008 and uses hard-hitting images to target road users. Since December 2011, “Runter vom Gas" has focused not only on inappropriate speed but has also warned motorists of the wide range of causes of serious accidents, especially on German rural roads (e.g. drink driving, distraction, poor visibility).

With this campaign, the two initiators – the Federal Ministry of Transport, Building and Urban Development and the German Road Safety Council – want to raise people's awareness of the dangers involved in road traffic and to encourage them to change their behaviour. “Runter vom Gas” sends a key message: life is too precious to be simply thrown away on the roads.

The spectrum of the campaign includes billboard posters along federal motorways, advertisements, prevention materials and specific campaigns addressing key issues.

 

www.runtervomgas.de

www.dvr.de

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